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DATA / AUTOMATION / CASE STUDY 12

Ads Operations Automation

Internal tooling for search campaigns, keywords, bids, performance rules and bulk review workflows.

The challenge

Managing multiple ad groups and markets requires repetitive operations, URL checks and strict keyword-matching consistency.

The approach

An ingestion and validation pipeline that applies rules, presents proposed changes for review and generates editor-compatible outputs.

What it covers

  • Rule-based performance analysis and bid proposals
  • Bulk phrase/exact keyword generation
  • Landing URL and brand-alias checks
  • CSV exports, approval steps and auditability

Next steps

Add regression coverage, explicit approval gates and quality monitoring. Client names and proprietary account data remain private.

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